• Independence Air

  • Integrated Branding, Marketing & Design

  • Independence Air Logo
    Independence Air Logo
  • Airplane Livery Photo Airplane Livery Design
    Airplane Livery Design
  • Independence Air Brand Handbook
    Employee Brand Book
  • Independence Air In-Flight Safety Card
    Airplane Safety Card
  • Glide Logo
    Frequent Flier Program Logo
  • In-Flight Magazine Cover Magazine Spread Magazine Spread 2
    In-Flight Magazine
  • City Travel Posters
    Retro Travel Posters
  • Independence Air T-Shirt and Patch T-Shirt Design
    Tshirts and Guerilla Marketing Patch
  • Independence Air Website Independence Air Booking Engine
    Website and Booking Engine
  • Desk Calendar
    Desktop Calendar
  • Mall Plane Display
    Mall Display

Independence Air

When launching a new low-fare airline, Independence Air selected 4thought as their full service, integrated partner to help create and shape the brand. Starting with development of the company logo, 4thought then moved into design of aircraft (exterior and interior), terminal space, ticketing kiosks, in-flight magazines, travel posters, renegade street crew and jet trucks, as well as sponsorship support and much more. 4thought also designed and managed the entire online environment—including complex user interfaces—which set the standard for the airline industry with over 70% of their total airline bookings occurring online.

In less than one year, the brand made history when it was recognized for its astounding success, ranking 2nd in customer satisfaction out of the 17 major US airlines, eclipsing much larger airlines with greater amenities and much larger marketing budgets. Independence Air was also ranked 3rd by Travel + Leisure's World's Best Awards and honored as one of 10 travel industry "Extra Mile" winners by Budget Travel Magazine.