• K12

  • Integrated Online & Print Marketing

  • K12 Logo K12 Sub-Brand Logos
    Corporate and Sub-Brand Logos
  • K12 Employee Brand Handbook
    Employee Brand Book
  • Welcome Kit Envelope Welcome Kit Spread K12 Welcome Kit
    Welcome Kit Collateral
  • K12 Website Homepage Design K12 Homepage State K12 Virtual Academy and Audience Pages K12 Audience Page
    Corporate Websites

    After a complete IA and design overhaul, average time spent per user increased by 71%.

    K12's business grew 50% in the first year following the new site launch.

  • K12 Promo Video
    K12 Promotional Video
  • K12 High School Home Page K12 High School Page Elements
    K12 High School Site
  • K12 International Academy Design K12 International Academy Graphics
    K12 International Academy Site
  • K12start Introductory Mailer K12start Orientation Web Site
    K12 "Secrets of Success" Welcome Kit and Microsite
  • K12 iQ Retention Mailer
    K12 iQ Summer Retention Mailer


K12 had an established reputation for high quality online educational curriculum, yet awareness of the company needed a boost in order to posture itself for growth. 4thought worked with K12 to re-brand the company to more accurately position it to teachers, parents, students and state educators. It was time to communicate how their passion for combining individualized learning approaches with outstanding teacher engagement, cognitive science and rich-engaging content allowed each student to reach their maximum potential.

In addition to redesign of the brand, 4thought created a comprehensive welcome kit for students and parents, a brand video and other integrated collateral material. 4thought has since completed the massive task of a full architecting and re-design of the parent web site, including multiple microsites, and online marketing initiatives to drive traffic there. In the past year alone, K12 has experienced 40+% overall growth in student enrollment.