Middlebury Interactive Languages

The expanding category of online education continues to be an area of significant compatibility with 4thought's approach to the user experience. It's one thing to have outstanding curriculum for students. And once a student is engaged with course curriculum, that student has already moved to the OLS, or online learning system, and away from the company web site. To facilitate making the decision to study online, you must provide parents, as well as prospective students, with a great experience. This decision is complicated and competitive. Without a great experience, you stand little chance of converting prospects into students.

4thought helped Middlebury re-launch their new brand over two years ago...and since that time has applied that brand to all the web properties in their product line, including installation of a new CMS (content management system) platform and development of their first ecommerce engine.