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Pierce Atwood Logo
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Building Signage
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New Brand Launch Video
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Website
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Ads
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Digital Direct Response Campaigns
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2013 DHTML Animated Holiday Card
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2014 DHTML Animated Holiday Card
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Print Collateral (Folder and Proposal)
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Boston Office Party Invite (Held in a Converted Prison)
Pierce Atwood
Why would a New England-based law firm select a Baltimore-based design and marketing firm like 4thought? After careful consideration of firms from cities like Boston and New York, the answer was...we fit perfectly together. With over 125 years of history, revising the brand from top to bottom was quite a challenge. With a fresh attitude, a brand new headquarters location...and a vision of what Pierce Atwood could be, we set out together to bring the new brand to life.
While respecting the history and equity built up in the previous 125 years, the team created a new and genuine interpretation of what Pierce Atwood stands for today. The work cuts across almost every communications discipline you can imagine. And the relationship has endured for years...as we help a fresh and maturing brand evolve. Pierce Atwood is a very unique law firm, with great people doing great work. One that 4thought admires very much.